As a professional academic journal in the field of sports marketing, Sport Marketing Quarterly provides an important communication platform for researchers, scholars, and practitioners. It encourages authors to create new works and promotes the development of sports marketing theory and practice.

By publishing high-quality research papers, the journal not only promotes knowledge innovation in academia, but also provides valuable insights and strategies for professionals in the sports marketing industry. In addition, the magazine actively participates in and organizes relevant academic activities, strengthens its connections and cooperation with the sports marketing industry, and further consolidates its leading position in this field.